About me
Hi, I'm Jade
Drift Into Dusk began with a simple idea: creating little moments of calm in a world that rarely seems to slow down.
I've worked in creative industries for many years, helping to bring other people's ideas to life. It's a career I'm incredibly grateful for, but the reality is that I've spent most of my life working hard to build things for other brands.
Deep down, I always dreamed of creating something of my own.
Something I could be proud of. Something that felt meaningful. Most importantly, something that might genuinely help people.
Why I started
Like many of us, I've had periods where I've struggled with my mental health. Life can feel overwhelming at times, and I know what it's like to search for small things that bring comfort, calm and a sense of escape from the noise.
Drift Into Dusk was born from that feeling.
What started as curiosity quickly became an obsession with fragrance, ingredients and the simple rituals that help us pause for a moment. The quiet cup of coffee before everyone else wakes up. A favourite book at the end of the day. A walk through the countryside. The small moments that help us reconnect with ourselves.
The fragrances I create are inspired by stories, memories and everyday moments. Some are whimsical and nostalgic, while others are intentionally simple. Scents you can light without overthinking. Candles you'll actually burn rather than save for a special occasion.
My hope is that each candle creates a small pocket of calm in your day — whether you're working from home, reading your favourite book, resetting after a busy week, or simply taking five minutes for yourself.
How it's made
Every candle is hand-poured by me in the UK using a natural coconut wax blend.
I chose coconut wax because it burns beautifully, gives an excellent scent throw and is a renewable resource.
Each candle is made in small batches with care and attention, using vegan and cruelty-free ingredients wherever possible.
Nothing is mass-produced. From pouring and labelling to packing your order, every candle passes through my hands before it reaches yours.
My promise to you
Drift Into Dusk is still a small business, and every order means more than I can explain.
When you support my brand, you're supporting a dream I've carried for a very long time.
My promise is simple: to create thoughtful products that bring comfort, calm and a little magic to everyday life.
Thank you for being here.
Jade ✨
Founder of Drift Into Dusk
Made for minds that wander.
